We make you the go-to electrical contractor in your area.
We help UK electrical contractors attract more of the work they actually want. From EV charger installations to consumer unit upgrades and rewires, we build and manage the advertising, websites and follow-up systems that turn enquiries into opportunities to win jobs.
Check if your area is still available
We strictly work with one trade contractor per area, so we never compete against our own clients.
Specialist lead acquisition and automation built specifically for UK electrical contractors.
How our targeted trade system works in practice
Bespoke Domestic & Commercial Electrical Services • Dedicated Landing Architecture
Targeted enquiries for high-margin domestic jobs
Attract EV installations, fuse board upgrades, and rewires
Instead of relying on shared directories where you race to the bottom on price, we set up focused Google and Meta campaigns directing customers to a fast, clean quote form where they specify the job and upload fuse box photos before you even pick up the phone.
The Core Mechanism: We align high-intent local search terms (such as "EV charger installer" or "consumer unit replacement") directly with dedicated mobile-first intake pages. Immediate automated SMS replies acknowledge the enquiry so the customer knows you are reviewing their details, even while you are working on site.
One contractor per area.
We build this complete digital system to help you win more of the jobs you want in your area. It would make zero sense to then turn around and do the same for the contractor down the road. This is why you will never have to worry about us using our full-scale system to help your local competition.
Once your postcode territory is taken, it is taken.
One simple system, done properly
We build your foundation, run high-intent Google Ads, launch hyper-targeted Meta Ads (Facebook & Instagram), and install automated CRM follow-up. One complete system that turns online searches into profitable jobs.
Mandatory board photo upload + guide pricing (£1,200 to £2,400)
7kW Home wallbox & 22kW workplace chargers (£900 to £1,600+)
Insurance-compliant landlord certificates & full house rewires
Build trust and look established
- Built around the jobs you actually want: Dedicated authority funnels for EV charger installations, 18th edition consumer units, rewires, and commercial fit-outs, not a messy list of £40 socket swaps.
- Sold before they send the enquiry: Clear technical credibility (NICEIC, NAPIT, Part P, insurance warranties) that educates homeowners on why cheap cowboy quotes are dangerous.
- Designed properly by hand: Fast loading, mobile-first, and clean. No generic templates, no cheesy stock photos of people in pristine yellow hard hats.
Targeting: "fuse board replacement bolton", "certified ev charger installer manchester"
Before/After board upgrade transformations shown directly to homeowners in your postcode radius.
Optimized for top 3 local rankings so nearby homeowners call you directly.
Targeted Traffic: Google Ads & Meta Ads
- Google Ads: We target the exact jobs you want, monitored meticulously so none of your budget leaks into searches that were never going to buy.
- Meta Ads (Facebook & Instagram): We run high-converting social campaigns putting your work (clean board change before/afters, EV installs, safety recalls) directly in front of local homeowners and property investors.
- Google Business Profile: Ranked higher in local map search, pulling in free organic leads that compound month on month.
- Darren Whitfield EV charger install New
- Sophie Harding Consumer unit upgrade Booked
- Ian McAllister Full 3-bed rewire Quoted
- Rachel Dunmore Landlord EICR Booked
New Lead: Darren Whitfield
EV charger install, BL1. 7kW home charger, detached driveway. Board photo attached.
✓ Automated text sent to client
A proper intake & instant text-back system
- No leads lost while up a ladder: There is no point generating leads if you miss them coming in and they end up buried in an email inbox.
- Instant 60-second text-back: Every enquiry receives an immediate text confirming receipt and letting them know when to expect a follow-up, keeping communication active while you are on site.
- Direct SMS to your phone: You get a text too, so it gets seen instantly while you're between jobs.
- Pre-qualified with photos: Questions set by you (consumer unit photo, property type, parking, timescale) ensure you know the job before dialing.
- Automated follow-up & review requests: Chases cold leads automatically and requests 5-star Google reviews after job completion.
Weekly
Negative search term trimming to cut wasted spend on irrelevant queries
Bi-Weekly
Ad creative & copy testing for consumer unit and EV charger campaigns
Fortnightly
Transparent performance reporting & conversion breakdown delivered to you
Monthly
Search budget adjustment based on your target work and seasonal capacity
Monthly
Direct 1-on-1 growth review call with Dale completed
The partnership & continuous optimization
- Continuous refinement: Meticulous negative keyword trimming, Meta ad creative testing, and landing page conversion rate tuning.
- Reporting every two weeks: Plain-English lead numbers, conversion costs, and booked job figures sent every fortnight.
- Monthly strategy calls directly with Dale: Review performance, adjust target postcodes, and scale ad budget as your team expands.
- Month to month: No 12-month lock-in contracts. We earn your business every month.
Websites built to do a specific job
We are not here to make a site look "pretty". Every site is engineered to establish immediate authority, filter out small jobs, and convert high-margin work before the phone even rings.
How we sell your craftsmanship before you arrive
Drag the divider below to see how interactive visual proof eliminates £40 cowboy price haggling and positions your firm as the trusted £1,200+ specialist.
See how much you lose to shared directories
Paying monthly directory subscriptions and discounting your prices to beat 4 competing sparks creates a massive hidden revenue leak. Simulate your numbers below:
Your Operating Baseline
Shared Directories vs The Zylix Territory Engine
Why continuing to buy shared directory leads costs your business tens of thousands in discounted labour and wasted travel every single year.
| Core Capability | Shared Directories (Checkatrade / Bark / MyBuilder) | The Zylix Territory Engine |
|---|---|---|
| Lead Exclusivity |
✕ Shared With 4 to 5 Sparks
Same customer blasted to multiple contractors triggering an instant price war. |
✓ 100% Exclusivity Locked
Strictly 1 contractor per operating area. Zero competition on your incoming leads. |
| Average Job Ticket |
✕ £40 to £80 Nuisance Fixes
Saturated with small socket swaps, minor repairs, and tyre-kickers haggling on price. |
✓ £1,200 to £5,000+ High-Margin
Engineered specifically for 18th Edition board upgrades, EV chargers, and rewires. |
| Quoting & Site Surveys |
✕ 40-Min Driving Across Town
Hours burned in rush hour traffic quoting jobs you ultimately lose to cheaper bids. |
✓ 5-Min Smartphone Photo Intake
Homeowners upload fuse board & driveway photos; you quote accurately without travel. |
| Customer & Asset Ownership |
✕ The Directory Owns The Asset
If you cancel your £350/mo subscription, your leads and profile evaporate immediately. |
✓ Permanent Contractor Equity
You own your high-speed platform, your Google 5-star profile, and your customer CRM list. |
| Speed to Lead Response |
✕ Hours Later (Up a Ladder)
Calls and emails missed while working; customer has already booked someone else. |
✓ Automated 60-Second SMS Text-Back
Instant auto-reply locks in the customer and sets expectations before competitors answer. |
| Contract Commitment |
✕ 12-Month Lock-In Terms
Locked into auto-renewing yearly contracts regardless of lead quality or ROI. |
✓ Rolling Month-to-Month
No annual contracts. We earn your business every month based on booked revenue. |
Two ways to work together
Transparent, simple options engineered for where your electrical business is today.
The Foundation System
The groundwork for getting found and trusted in your area. A custom trade website that makes you look established, a CRM backend that catches and qualifies every enquiry, and your Google Business Profile managed properly. For businesses not ready for paid ads yet who want to start pulling in high-trust organic leads.
- A new website built around high-margin jobs (EV, boards, rewires)
- A backend CRM that captures every enquiry automatically
- Instant 60-second text-back to every homeowner
- Pre-qualification filter (board photos & property specs)
- Google Business Profile local ranking optimization
The Full Scale System
The complete paid and organic growth engine for electrical contractors looking to expand their local job pipeline. Everything in the Foundation, with Google Ads, Meta Ads (Facebook & Instagram), automated lead nurture, and continuous fortnightly optimization. For businesses ready to take on more high-ticket work and build a pipeline they control.
- Everything in the Foundation System, plus:
- Google Ads campaigns built, monitored, and managed
- Meta Ads (Facebook & Instagram) campaigns built & managed
- Automated follow-up sequences that chase cold leads
- Automated Google review requests & reputation management
- Reporting every 2 weeks + monthly 1-on-1 strategy call with Dale
Ad spend is paid directly to Google and Meta by you. We never mark up your advertising budget.
Your website, domain, ad accounts and lead CRM data belong entirely to you from day one.
No 12-month lock-in contracts. We earn your business each month based on results.
See Your Custom Website Concept Before You Commit
We want you to see the quality before making any commercial decision. We build a custom prototype concept of your website and intake pipeline tailored to your branding and postcodes. If you like the direction, we launch it. No pressure, no lock-in.
Dale Harrison
Founder, Zylix
You work directly with Dale Harrison
I am Dale Harrison, founder of Zylix. Before specialising in digital marketing and automation for electrical contractors, I built and managed an e-commerce business to more than six figures in revenue, gaining deep hands-on expertise in organic SEO, conversion rate optimisation, paid advertising, and automated intake workflows.
When you partner with Zylix, you work directly with me. I plan your strategy, design your website, manage your advertising campaigns, and configure your follow-up workflows. You are never passed to junior account handlers or an outsourced desk. You get a direct, personal growth partner who understands the commercial reality of running a trade business.
Have a chat, leave with a clear plan
After every scoping call, we send you a simple, actionable growth plan so you know what to do next. Whether we work together or not, we always aim to give as much value as possible, including showing you the exact search volume and ad figures for electrical contractors in your area right now.
Local Territory Audit
We inspect Google search volumes and competitor spend across your operating postcodes.
High-Margin Job Roadmap
Calculated conversion targets for consumer unit replacements and EV charger installs.
Turnkey Implementation
If your area is open and we're a mutual fit, we launch your entire system in 7 days.
Book Your 15-Minute Scoping Call
Confirm your postcode area is open, then pick a time on Dale's calendar below.
Already verified your postcode?
Keep Enquiries Moving While You're Up a Ladder
When a local customer searches Google for an electrician or fuse board upgrade, prompt response is critical. See how automated intake keeps you responsive even while on the tools:
Automated SMS acknowledges the enquiry in seconds and asks for fuse board photos, keeping communication open while you finish on-site work.
Illustrative scenario demonstrating the effect of response timing on enquiry retention.
Frequently Asked Contractor Questions
Everything electrical contractors ask before securing exclusive territory rights with Zylix.